• bold
  • brave
  • iconic
  • simple
  • louder
Loaded
2023Brand Identity
DynamiteDanorDynamiteDick
Everyone needs a cozy go-to hoodie to curl up in, so go for one that’s…

Project Challenge

Objective

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum.

You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary with Latin words.

02

Design Approach

Objective

Building something that stands out in a world full of bland, boring websites ain’t easy. The challenge? Creating a site as bold as the brand itself — one that grabs attention, fires off personality, and still delivers a slick user experience under the hood.

From balancing grit with usability to making sure every click packs a punch, this project demanded precision, creativity, and a no-BS approach from start to finish.

The Solution

Objective

To ensure clarity and professionalism, I moved away from generic placeholder content and focused on creating purposeful, meaningful design elements from the start. Random or outdated content often leads to confusion and weakens the user experience — so I built a solution centered around real structure, clean presentation, and intentional messaging.

This approach not only improved consistency across the project but also made the final result more polished, user-friendly, and ready for real-world use.

2025Brand Identity
Juice BarsAre the Wave